If SMS Magic is costing you more than you signed up for, you're not alone.

The five complaints we hear from every SMS Magic customer

These come up in almost every conversation we have with teams that have been on SMS Magic for more than a year.

• ✗
  The billing never matches the quote

  Credit-based pricing means one message can consume two, three, or four credits depending on length, encoding, and number type. Most customers don't find out until the invoice arrives. Verified reviews on Capterra describe exactly this: "You have to really watch their billing. It rarely matches what you are quoted."
• ✗
  Messages go missing with no explanation

  No delivery visibility means no way to diagnose problems. Teams sending thousands of messages a day have no way of knowing which ones are hitting spam filters, which numbers are disconnected, or which carrier is rejecting delivery, until complaints come in.
• ✗
  Compliance is your problem

  10DLC registration, trust scores, carrier thresholds: SMS Magic leaves customers to figure these out themselves. Teams that aren't actively coached on messaging compliance get flagged as spam. Once your sender reputation takes a hit, it's hard to recover.
• ✗
  Bulk messaging requires manual labor

  Without built-in throttling that handles carrier limits automatically, teams have to break mass campaigns into batches and schedule them manually every 15 minutes. For high-volume senders, that's hours of work per week that shouldn't exist.
• ✗
  New versions cost extra

  SMS Magic has charged existing customers to upgrade to new product versions. One team we spoke with was quoted $2,500 to move to a supported release. The product you bought is not always the product you get to keep.

What switching actually looks like: Accelerated Academy

Accelerated Academy is a dental assisting school based in Baton Rouge. They receive 200+ inbound leads per day via text, run three major promotional campaigns per year, and use text messaging as the primary communication method across six departments. Text messaging is roughly 80% of how they run their business.

They were on SMS Magic. Here's what they found when they switched.

On top of delivery failures, every sales rep was spending three to five hours per week manually scheduling bulk campaigns in 15-minute batches just to stay under carrier limits. No built-in throttling. No way to fire off a campaign and move on. Each rep had to babysit the send queue, breaking one campaign into dozens of scheduled batches across an entire day. At $60 an hour across eight reps, that's up to $2,400 in labor burned every week on a task that should take minutes. Over a year, that's more than $120,000. Not on selling, not on follow-up, but on manually batching text messages.

After switching to Conversations for Salesforce:

Conversations for Salesforce vs. SMS Magic

Both products live inside Salesforce. The differences show up in day-to-day operation.

One price. The whole platform. No math required.

SMS Magic charges per credit. You do the math, every month, hoping the number comes out right. Our pricing works differently: one flat monthly fee covers the entire platform for your whole team, with 15,000 messages included. No per-seat licenses. No credit pools to watch. No invoice surprises.

Overages are $0.10 per message, flat. Not per segment, not per credit. SMS Magic's rate looks similar on paper, but their unit is a credit, and one message can consume several. The number on their rate card is not the number that lands on your invoice.

If overages become a pattern, we restructure the base to fit your actual volume. You'll never find yourself rationing messages because a campaign pushed you into expensive overage territory.

Compare that to what SMS Magic actually costs once credits, overages, carrier fees, and upgrade charges land on the same invoice. The number is rarely what you were quoted.