Conversations for Salesforce · SMS Credit Audit
What does one text actually
cost you?
SMS Magic bills by the credit. Your invoice doesn't show what you pay per delivered message: after segment splits, failed sends, and messages filtered before they reach anyone. This audit does. Most teams find the real number is 2–4× what they think.
Fixed calculator assumptions
Total messages sent, not contacts. If you run bulk campaigns, multiply contacts by campaigns per month.
Not sure? Pull up a recent campaign in SMS Magic's message logs and check the segment count on a typical message. Most outbound campaigns with a link and opt-out footer land at 3 or 4 segments. Any emoji triggers Unicode mode, cutting the per-segment limit from 160 to 70 characters. Long customer messages, variable merge fields, and opt-out footers all push counts higher too.
Pull up your last SMS Magic invoice. Divide total spend by total credits used. That's your number. SMS Magic doesn't publish per-credit rates publicly; it varies by plan and contract.
Why per-credit billing quietly compounds your waste
SMS Magic charges one credit per segment. A 4-segment message costs four credits: four times the stated credit price. That multiplier applies to every message you send, including the ones that never reach anyone. Every undelivered message burns four credits: one per segment, charged before delivery is confirmed.
Conversations for Salesforce charges a flat rate per send, regardless of how many segments your message uses. No surprise when your copy runs long, customers use emojis, a link adds characters, or the compliance footer pushes you into an extra segment.
Your SMS Credit Audit
True cost per delivered message
--
-- the credit price on your invoice (--)
Failed deliveries / month
--
messages that will never arrive
Monthly spend wasted
--
charged before failure is confirmed
Annual spend wasted on undelivered messages
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per year, every year, on sends going nowhere
You just ran your audit. Here's what flat-rate pricing looks like at your volume — no guessing, no credits.